The Kirkby Lonsdale Town Council wanted to create a brand identity that would embody the town’s charm and culture. It would feature on a variety of materials from price labels and stationery, to their website and social media pages. The branding needed to be distinctive and welcoming to represent the town’s character, and the client requested for the town’s famous landmarks to be incorporated. Together with the client, I created a colourful, illustrative, and detailed identity that conveys Kirkby Lonsdale’s heritage and beauty.