Barrie Mark provides personal training in Carlisle with an aim to help busy professionals look, move and feel better. Barrie was looking for a modern fresh look for the gym and sister brands. The business had grown and expanded a lot; their existing branding just didn’t reflect who they were anymore. I combined his initials with angled lines to add a sense of movement; steering away from the typical imagery associated with personal training to create a memorable identity. With a strong logotype and bold colour palette, it stands out against their competitors and will withstand the test of time.